learning from the mouse

Walking through Orlando Airport, it was fun watching how the main Orlando help desk and Disney personnel guide arriving visitors. As tired family after tired family stumbles into the baggage claim area, both the help desk and Disney employees with clipboards firmly but nicely engage with a "Can I help you?" followed by a very concise set of instructions and directions to the next stage in the arrival process. Clearly, if they waited for new arrivals to ask for help -- or spent excessive time with most guests -- there would be a massive backup at the help desk. By reaching out and providing guidance to nearly everyone, they catch most people who need help before the guests even know what to ask for and maintain a really high throughput. High volume and high touch customer support at the same time. I bet there are other businesses that could benefit from their approach.