Wednesday, April 16, 2008

apoc week 12

Jason Kirk, VP for MySpace TV, was our guest. I had never looked at MySpace TV, but was tickled to discover an extensive Top Gear section. It seems like MySpace has an interesting opportunity to explore how best to blend various media forms with user creation, although the fact that MySpace TV is somewhat separate will make that harder. The quality level of submissions is steadily increasing, and Jason spoke about the importance of better production and editing going forward.

(It seems like a very obvious combination would be for them to acquire one of the many web 2.0 collaborative video editing/sharing products out there...)

Consider the ways you could combine MySpace TV and MySpace Celebrity, for example...

They currently are US dominated, with 73 million unique viewers from the US, but are looking to become more international. Jason was very focused on their position as an internet company, not a media company, which makes it easier for them to remain creator focused. It also work well with his philosophy that he wants MySpace TV to be a storytelling platform, using video as the catalyst.

Another interesting -- and obvious in hindsight -- point was that user-generated video was very character driven, given the need to be relatively short. Recognizable, repeatable characters help build out the brand, relate to niches, and are transportable to other parts of MySpace and the Web.

In class, because we were behind on time, rather than the normal short presentations from the students, we bounced around the room playing "tell me one thing I don't know." I found this to be incredibly interesting and gave a glimpse into how good all these students are going to be after they graduate. They all bring such interesting prior experiences and interests that when they start making assertions combining their domain expertise and course material, those assertions are worth listening to. I look forward to visiting in 6 months to see their final projects.

If you are an Web focused company in LA or San Diego, you should really start reaching out to these students, because you'd be lucky to get them.

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